ALLI WARD
PORTFOLIO
ABOUT ME
I got into marketing because it sits at the intersection of two things I’ve always loved: people and creativity. I’m naturally creative but also analytical. I don’t just want to make things that look good, I want to know if they’re working and why. That combination is what drew me to digital marketing, where gut instinct and data have to work together.
Fort Collins, CO
Phone
970-593-2324
alli.w1376@gmail.com
EDUCATION
COLORADO STATE UNIVERSITY
UNIVERSITY OF BARCELONA
AIMS COMMUNITY COLLEGE
SKILLS & CERTIFICATIONS
7+ years
experience
6M+ total views
completed
6 accounts
managed
SOCIAL MEDIA MANAGEMENT
- 3 accounts managed
- 517k views in last 3 months
- 334,720 accounts reached in last 3 months
- 5 accounts managed
- 6+ million views in the last 14 months
- Managed account with 27.3k followers
Bilingual Communication (English/Spanish)
I’m fluent in English and Spanish, which has enabled me to communicate effectively with diverse teams, clients, and customers across professional and customer-facing environments. From communicating entirely in Spanish with restaurant staff and guests to creating bilingual content strategies for diverse audiences, I leverage language skills to build authentic connections and ensure inclusivity. My bilingual abilities have consistently proven valuable in bridging cultural gaps, enhancing customer experiences, and expanding organizational reach to broader markets.
255k+ views
174k+ views
Text content
6M+ total views
completed
6 accounts
managed
recent work
Tiktok & Instagram Posts
recent work
ADULT LEARNER AND VETERAN SERVICES
1+ years
experience
50+ clients
managed
SEO Strategy
I have hands-on experience developing and executing comprehensive SEO strategies that improve search performance and drive organic visibility. My expertise includes keyword research, on-page optimization, Google Business Profile management, and technical SEO implementation using tools like SEMrush, WordPress (Yoast SEO), and Google Analytics. I’ve also conducted in-depth research on emerging trends, including presenting an hour-long analysis on Google AI’s impact on SEO to company leadership, demonstrating my ability to synthesize complex information and provide actionable insights.
Social Media Management/Content Creation
I have proven expertise in social media strategy and content creation, having built and managed multiple platforms that generated over 3.3 million views and significant engagement. I develop data-informed content strategies, analyze performance metrics to optimize approach, and adapt to platform trends to maximize reach and audience connection. My experience includes content calendar planning, cross-platform management, and leveraging analytics tools to evaluate performance and refine strategies for continued growth.
Digital Marketing
I bring a strategic, data-driven approach to digital marketing, with experience managing client portfolios and developing integrated campaigns across multiple channels including blogs, websites, social media, and YouTube. I excel at creating brand-aligned content, analyzing campaign performance, and delivering detailed monthly reports that highlight key metrics and actionable recommendations. My work combines creative thinking with analytical rigor to develop marketing solutions that engage audiences and achieve measurable business results.
Certifications
July 2016
Google Analytics Certification
Demonstrates proficiency in using Google Analytics to track website traffic, analyze user behavior, and measure digital marketing performance through data-driven insights.
HootSuite Social Marketing Certification
Validates expertise in managing social media campaigns, scheduling content across multiple platforms, and leveraging analytics to optimize social media strategy.
March 2016
March 2015
Hubspot Inbound Marketing Certification
Confirms knowledge of inbound methodology, including creating valuable content, optimizing for search engines, nurturing leads, and converting prospects through the buyer’s journey.
Contact
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Get in Touch
Tell Me About Your Projects
No project is too big or small. If you need a quick quote on your upcoming projects, send me a message. Your quote is normally responded within 24 hours (of course excluding weekends and holidays).
Alli Ward
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Below are some of my selected works. My expertise are copywriting, SEO marketing, and web design. If you have projects in other fields, let me know. I can help as well.
My latest work
Free Initial Project Consultation
If you have a great idea, reach out to me. Whether it is a small or big project, I listen first and get back to you with a plan.